Project Brief

Video for the song “The Chameleonaires,” from the Long Afternoon’s third album, An Index of Maladjustments. While not intended to serve as agitprop for any particular agenda, the song and video were adopted by and anthemized by factions of Occupy Wall Street protestors. The Long Afternoon neither endorsed nor disavowed this development, but has continued to research the phenomenon, in part of continuing to perform the song at in live demonstrations.

The Challenge

In developing video imagery to accompany this audio document, The Long Afternoon aimed to amplify the song’s vision of unfettered capitalism lapsing into a predatory relationship between the haves and have-nots.

The Solution

Dispensing with any semblance of subtlety, the band not only performs in masks symbolizing different aspects of individual economic experience in the United States, but also makes a point of putting the song’s surrealistic lyrics on screen.

Conceuptual Design Samples

jeff - depth technician

Final Result & Client Satisfaction